There are 2 principals in the company. Both have extensive experience in high technology, specifically sourcing and evaluating products for product integration or direct sale. Both principals have experience in direct marketing, sales, branding and Internet development.

One of the principals has functioned as a global sourcing manager for one of the worlds premier handheld electronics manufacturers. It is relationships forged in this capacity that led to the development of this site and others, offering never before seen prices on electronic goods of an astonishing variety.

The other principal has worked in a variety of positions in the high technology field. It was that experience (specifically in web development) that led to the company belief that the Internet was the "Next Big Thing" long before the Internet became the next big thing. After the dot - com boom (and bust) the focus became business value and customer service delivery. The Internet became the medium that would either make or break modern businesses that were striving to modify the buy in bulk - warehouse (or value add) - and sell in bulk model. This "mantra" is what we are about, delivering awesome value while being profitable enough to stay in business for you.

Both principals have travelled extensively and are dual (or plural) citizens, positioning us to react swiftly to changes in the marketplace and political climate, ensuring you ALWAYS have a source of discount high technology goods. We are a pure play Internet business that has grown successful by eschewing the high overheads of a large retail store and a brick and mortar presence. The benefit of these reduced overheads is realised in the prices our clients pay for our goods.